How to attract and retain long-term customers in an educational center

Relevant Course Material

In recent years, technological education has become increasingly popular. ROBBO CLUB offers courses in robotics, programming, and 3D printing for children aged 5 to 15. The world is changing rapidly, and schools are struggling to keep up. While schools teach outdated programming languages, the world is already programming in Python and C#. While schools make projects out of cardboard, the world is moving towards robotic and automated production, artificial intelligence is penetrating various spheres of our lives, and VR technologies are becoming more accessible. To prepare children for the future world, they need to learn technology from an early age and understand that it's not magic.

Methodology for Several Years Ahead

ROBBO CLUB has developed a methodology for each age group (5-7 years old, 8-10 years old, 11-15+ years old) that spans over five years. The program starts with basic skills and gradually moves towards professional-level training. Parents can see what their child will learn each year and the scale of their development. This helps parents understand the value of regular attendance.

Practical Application and Benefits for Students

ROBBO CLUB's courses help children develop a well-rounded personality. In addition to academic disciplines, they learn about physics and mathematics in action. Programming a robot demonstrates the laws of physics and mathematics in practice. This improves their academic performance in natural sciences and helps them choose future careers.

Prospects and Educational Ecosystem

As children grow older, they begin to think about college and university. ROBBO CLUB offers opportunities for students to participate in technical creativity and programming competitions, which can improve their portfolio and provide additional points when applying for college or university.

In conclusion, by offering relevant courses, a well-planned methodology, practical application, and an educational ecosystem, educational centers can attract and retain long-term customers.

In addition to the benefits that the club brings to students and parents, it should also be interesting and fun to participate in. Parents will not want to force their children to receive paid additional education if they do not enjoy it. Therefore, if a student receives value from learning robotics in the club, they will attend classes regularly and for a long time.

What kind of atmosphere should be created so that the student enjoys studying in the club?

Club values ​​for children that will keep your students for a long time:

Children create their own club of like-minded people, a place where everyone shares common interests, both boys and girls, everyone codes, builds robots, and draws in 3D, is interested in technology and IT innovations.

There is no competition in the club in an explicit form and no grading system. Children work on many projects in teams, older children help younger ones. There are cases when older children become assistants to the teacher in classes for younger ones. Mutual assistance and teamwork are very popular with children, and they want to receive more similar experiences from learning.

The robotics club is NOT a school, even the desks are arranged differently, there is some unusual cool furniture, there are 3D printers and funny robots on the walls. You can stay longer or come early, chat with the teacher or administrator, look at magazines and books, just sit on your phone in a safe and friendly space where you won't be scolded.

Yes, we code robots and create applications, but these can be algorithms that the child came up with himself or topics for applications that are currently relevant to the student. For example, our student created an application for monitoring a pet, whether it was fed on time and in a good mood. And a senior student created a robot for pouring water into cups and a greenhouse with hydroponic plant watering. The gaming format and freedom of choice of topics for projects, whether it's Minecraft or superheroes, is another great factor for forming a stable interest in children's activities.

Finally, the creative component of learning, creative programming, means not just solving math problems and writing formulas, but creating a design for an application, creating a plot for a game or cartoon, studying a topic to create an online quiz. Developing author's 3D jewelry, keychains or figurines of favorite characters with the owner's name. It's not easy, but very interesting, so students continue to study at ROBBO CLUB from year to year.

Competitions and Olympiads

An interesting observation we made at ROBBO CLUB is that if we announce to parents that at the end of the school year, children will be able to participate in various contests and competitions, they strive not to miss classes and motivate their child to learn in the club on a regular basis. Recently, we have developed a separate course for preparing our students for competitions, the International Olympiad in Creative Programming, and the ROBBO FEST young engineers' competition. Students can attend an additional special course and prepare their projects throughout the year in addition to their main classes. How great it is to receive awards and recognition at the end of your studies, it's better than grades.

These are the factors for maintaining high interest in classes that we have established through experience in our ROBBO CLUB franchise network and are sharing with you!

We wish you interesting classes and long-term contracts with your students!

Join the ROBBO CLUB franchise!